Alchi Australia

What ALCHI Pty Ltd offers...

“Alchi PTY LTD specialises in bespoke digital advertising, specialising in the Australian Automotive Industry.

It is clear to most automotive marketers that online advertising is key to bring new leads into the dealership. Yet, this automotive marketing strategy comes with many challenges.

That’s where ALCHI can assist.

About Us

Directors and Business Experience

Collective 20 years of experience working in dealerships from salesperson roles to general manager.
Collective 12 years at carsales.com.au in various capacities.
Owner of discountnewcars.com.au.
Previous owner of drive.com.au.

Introduction

In the current economic climate, dealerships are finding it increasingly difficult to justify the expense of an in-house marketing team. While some dealerships are actively seeking to employ individuals to fulfill their marketing roles, they often struggle to find candidates who meet all their requirements, leading to hiring mismatches that compound the issue.

This is where ALCHI steps in, offering a hybrid solution as an outsourced marketing team. Whether for short-term projects or long-term partnerships, we fill the gaps efficiently and effectively. Currently, we work closely with 20 dealerships across 4 states, providing comprehensive services.

Services

Website management, including content creation and traffic direction for enhanced user experience.
Web traffic analysis to improve conversion rates from visits to inquiries and sales.
Monthly review and optimization of carsales.com.au spending, with detailed findings and recommendations.
Implementation of best practices for listings on carsales.com.au to reduce spending while increasing used car sales.
Management of Google and Facebook reviews, including escalation of negative feedback to dealership management.
Solicitation of positive Google reviews to maintain a 4.5-star rating.
Maintenance and expansion of Google business profiles for new and used car sales and service.
Regular weekly Google postings and reputation management through citations on top 20 directories.
Weekly Facebook postings and bespoke Google AdWords campaigns tailored to current offers and market conditions.
Production of weekly or monthly traffic reports for management and OEMs.
Automation of sales inquiry responses and appointment scheduling after business hours.
Assistance in improving dealership and OEM consumer survey scores.
Evaluation of online lead management, focusing on initial contact optimization.
Photography services for new and used vehicle listings.
Management of Google Display Network and search campaigns, including performance maximization.
Facebook inventory advertising and coordination of outdoor advertising with TV and radio.
Generation of inquiries and procurement of used cars from private sellers.
Development of follow-up and procurement processes for used cars from private sellers.

Handy tips on Buying

When buying a car, it’s always important to cover off the following things:

Make sure the car you are buying has not been written off, stolen or have finance owing on it. You can purchase a PPSR report for $2 online.

Make sure if you’re buying a car from at Car Dealer or privately there is a roadworthy certificate supplied, otherwise you will not be able to transfer the vehicle into your name.

Always allow for stamp duty and transfer fees if it’s not already included in the cost by a dealer or private seller.

Always get a quote on insurance for the car before you collect the vehicle, so you are aware what the costs will be to insure.

Feel free to get the car inspected by any reputable mechanic or via services, such as the RACV, NRMA, RACQ or your state equivalent organisation.

Used Car Prices

Used vehicle prices have fallen about 13 per cent after peaking last year, giving buyers a chance to snap up a bargain.

Australians turned to buying second hand cars in droves over the past couple of years after a supply shortage in new cars

“The value of used cars will continue to come crashing down. The used car landscape, especially the new car landscape, is probably as healthy as it has been for the last three years,”

“During the pandemic, it was crazy and we saw used car prices rise 20 to 30 per cent, purely because there were no new options.”

CarCity Property Manager Ari Herzog said they were seeing a fall across both of their sites in Melbourne and Sydney.

“It’s certainly come down lots compared to during COVID,” he said.

There was a shortage and lack of supply but now they are being largely resolved. There’s an increase in supply and lack of demand.”

Source:~ Director of Content at Drive.com.au James Ward on 9News

Moody’s Analytics projects that used-vehicle prices will fall through 2023 as the supply of vehicles increases and demand slows. As a caution, Ms Noro said the risks to the forecast “are weighted toward the downside.” – 16 July 2023

If you are in the market to sell you current vehicle, contact us and we will obtain a free, no obligation buy price for you.

Why Isn’t My Car Selling?

If you’ve been trying to sell your car and haven’t had any luck, here’s one of the possible reasons why.

Due to cost of living increases, there is an oversupply of vehicles in the used car market. It was only several weeks ago, that there was roughly 211,000 cars listed for sale on carsales.com.au, and if you have have a look today there is now over 215,000. That equates to nearly 2,000 unit increase per week.

By far, the biggest segment that has been affected is dual cab Utes. Finally, the several thousand of outstanding orders on the new next generation Ford Ranger are starting to be delivered. This means… many people who are taking delivery of the new Ranger are trading in their old vehicle.